EmpathAI™ PRESENTS A DETAILED PICTURE OF EACH SHOPPER’S PERSONALITY SO YOU IMPROVE TARGETING GROW ONLINE REVENUES AND INCREASE BRAND LOYALTY
INTENSIFY BRANDTRUST AND LOYALTY
Tailor interactions to drive customer engagement to new heights
MEDIA & ENTERTAINMENT RECOMMENDATIONS
Receive suggestions for hyper-personalizing content to increase conversion
Build unique media libraries tailored to captivate and induce purchase. Provide personality-suited recommendations for movies, TV shows, books, music, and articles, based on their most consumed content, and of users with similar preferences and personalities.
Recommendations are factored in with current state analysis and a weighted combination of personality traits, decision-making patterns, and information processing styles. Recommendations relate to numerous content type attributes, which affects phrasing and imagery.
CUSTOMER SERVICE INTERACTION
Empower digital service channels through more effective character-driven customer communication
Personality trait assessments are translated into recommendations and guidelines to optimize customer engagement. These guidelines include the best time to engage, length of the call, level of detail, openness to hear about new products, effective reward options, messaging style, number of notifications, and do’s and don’ts.
Shoppers are more inclined to respond favorably when they are in a good mood, and therefore state of mind, cognitive overload and energy level must be factored in.
Tailor shopper journeys to personalities
Increase engagement and conversion by personalizing the UI and written content of each product in a catalog, which appears differently for every shopper’s personality and prompts them to buy more.
Tailor communication to customer character and spur action, from e-mail campaigns to push notifications and app banners.
DIGITAL SHOPPING ASSISTANT
Offer a humanlike shopping assistant that accompanies customers
Customers are assigned an emphatic shopping assistant that enhances the shopping experience by replaying to queries and prompting more purchasing and upselling.
Make shopping fun and easy with a humanlike assistant that tailors offers to personalities.
UNIFORM CROSS-CHANNEL ENGAGEMENT
Deliver consistent personality-driven interactions across every physical and digital touchpoint
Get omnichannel personalization fed by real-time data from all channels including web, app, chat, face-to-face, and self-serve kiosks, accessible across customer-brand touchpoint. Customize one voice communication at every click or interface, and tailor messages from every point of contact.