Ethics
and integrity

BALANCING HYPER-PERSONALIZATION AND PRIVACY

In today’s age of hyper-connected customer experiences, personalization may, at times, be perceived by some users as unsettling. As a result, AI systems walk a fine line between taking actions based on sophisticated behavior predictions and invading people’s privacy. Our technology identifies the degree of privacy that’s appropriate for each user, and we inform our enterprise customers before they cross this line. We do everything in our power to eliminate the potentially intimidating aspect of ultra-personalization, through empathic, friendly engagement. The technology recommends specific personality-tailored actions that benefit users and build their trust and loyalty in the brand.In today’s age of hyper-connected customer experiences, personalization may, at times, be perceived by some users as unsettling. As a result, AI systems walk a fine line between taking actions based on sophisticated behavior predictions and invading people’s privacy. Our technology identifies the degree of privacy that’s appropriate for each user, and we inform our enterprise customers before they cross this line. We do everything in our power to eliminate the potentially intimidating aspect of ultra-personalization, through empathic, friendly engagement. The technology recommends specific personality-tailored actions that benefit users and build their trust and loyalty in the brand.

TRANSPARENCY FOSTERS ENGAGEMENT

We are transparent with our customers. We guide them to do the same with their end users and urge them explain the benefits users gain from the permissions they grant, to ensure that are providing end users with a positive experience.
We believe that such transparency instills a sense of trust and confidence among users and builds partnerships which ultimately provides better engagement.

INTEGRITY AND CULTURAL DIVERSITY

We are committed to integrity and inclusion and treat each individual employee with the utmost respect, regardless of gender, religion, age, or place of origin. We hire people based solely on individual merit, qualification and professional competence. We welcome cultural diversity and believe that it enriches our workforce and inspires us to develop better solutions. We are committed to a safe work environment and prohibit unlawful discrimination or harassment on the basis of race, color, religion, national origin, pregnancy status, marital status, disability, or any other characteristics protected by law. We make all reasonable accommodations to meet our obligations under laws protecting the rights of the disabled. We convey this cultural path to our employees, customers, vendors, and other stakeholders.

BETTER WORLD FOR EVERYONE

We aim to improve people’s lives through an empathic AI technology which, at its core, relies on building trusted relationships with individuals. We believe that when people rest assured that their private data is secure and put to good use, their life is improved. We have designed our technology to accommodate this vision, and we strive to set a world standard for how AI systems should engage individuals.

RESPECT FOR PRIVACY

We take data protection and privacy very seriously and embrace a GDPR-compliant framework and standards, as well as CCPA and other privacy laws worldwide. We do not share any data with 3rd parties, and do not process data without ensuring our customer first obtaining the required permissions from their end-users. We do not generate full personality assessments, but rather uses data solely to provide answers to questions that are closely relevant to each use case.

DATA SECURITY

Our commitment to protecting user privacy propels us to do our utmost to eliminate the chance of any data breach or data leak. We use cutting-edge technologies to ensure privacy. In addition to the device’s trust-store certificate, we encrypt all analyzed insights about users, by applying 2 levels of encryption: SSL encryption and AES 256 encryption for each session.

ZERO-KNOWLEDGE PROOF

We follow a zero-knowledge protocol and that we have the knowledge of an assessment without ever exposing any information about the users’s identity. Our customers provide us with data marked solely with numeric identifiers, so the identity of users is known only to our customer, and not to us. We return these identifiers to our customer after we have completed the assessment. The encrypted content is not identifiable or readable in its original format to anyone analyzing it.

STRIVE FOR EXCELLENCE

INFI complies with ISO/IEC 27001:2013 & ISO/IEC 27017:2015 best practices.

Benefits for BRANDS

Gain a comprehensive understanding of users

Conduct humanlike motivational personality-tailored dialogs that inspire engagement

Nurture meaningful, long-term relationships

Benefits for INDIVIDUALS

Feeling of taking part in Personality-driven needs and desires are met pertaining to them

Sense of being listened to and understood

Personality-driven needs and desires are met

 

Benefits for BRANDS

Supportive humanlike personality-driven dialogs

Motivational interactions

Proactive digital experiences that spur actions

Benefits for INDIVIDUALS

Feeling of taking part in their decisions

Feeling of being listened to and understood

Nurture meaningful, long-term relationships

CONTACT US

Please contact us for further information

8 Habarzel St. Tel Aviv, Israel
+972.3.373.0332
contact@infibond.com