Improve customer targeting by shifting from demographic and behavioral segmentation to sophisticated personality-driven engagement, to increase user acquisition and conversion.
Gain an understanding of shoppers’ personalities and motivations, translated into buying motivators, and add emotions to your promotions.
Implement actionable recommendations for customizing how you engage shoppers. Present items differently for each person, including UI design, layout, and written messaging.
Approach shoppers with offers when they’re in buying mindset.
Leverage deeper analytics of each shopper’s character to hyper-tailor offers that grow your wallet share.
Improve business performance by launching new products and enriching product bundling, utilizing insights that were not available before.
Once you understand your customers, increase upsells by tailoring offers that cater to personal taste, which instills a must-have sense that prompts people to buy more.
Differentiate yourself and gain a competitive edge by introducing a state-of-the-art technology that engages users in a superior way. Boost your growth agility by adopting an innovation mindset.
Build sincere, humanlike rapport with people over digital platforms, to establish credibility and loyalty, and convert users into returning clients.